CASE STUDY
SlipStream247
Scaled an Aerospace eCommerce Platform to Six-Figure Revenue in 18 Months
Built scalable SEO architecture for a 27,000+ SKU catalogue focused on aerospace and industrial materials.
27,000+
ProductsStructured
Six-Figure
Revenue Growth
Rapid
Organic Visibility Expansion
Built
From Zero Authority
INDUSTRY
Aerospace & Industrial eCommerce
BUSINESS TYPE
Distributor/ Materials Supplier
CORE FOCUS
Scaling visibility for a large catalogue
PRIMARY OBJECTIVE
Technical SEO + Information Architecture
MAIN RESULT
Six-figure growth within 18 months
ENVIRONMENT
High-SKU technical product catalogue
A complex cataloque needed a scalable SEO foundation to drive qualified traffic and revenue
The Problem
1. Zero Authority at Launch
The platform started with zero authority.
- no established rankings
- no scalable architecture
- weak category structure
- limited product discoverability
2. Difficult to Scale Inventory
Product inventory was difficult to scale.
- indexing gaps
- crawling inefficiencies
- error duplication
- duplication risks grew
3. Traffic Alone Wasn’t Enough
Traffic alone wasn’t enough.
- commercial intent
- conversion clarity
- product-led search visibility
The Approach
Built Scalable SEO Architecture
Built scalable SEO architecture for growth, including:
- no established rankings
- Category hierarchy
- Structured navigation
- Internal linking systems
Structured the 27,000+ SKU Catalogue
Structured a 27,000+ SKU catalogue. Focused on:
- Discoverability
- Indexing
- Scalability
- Product intent
Targeted High-Intent Searches
Targeted high-intent searches, including:
- Product-led queries
- Aerospace materials
- Specification searches
Improved Product Page Conversion Paths
Improved product page conversion paths. Reduced friction through:
- Clearer layouts
- Improved UX
- Stronger navigation
The Results
Six-Figure Revenue Growth
- Achieved within 18 months from launch.
27,000+ Products Structured
- Built for:
- scalable indexing
- long-term SEO growth
- product discoverability
Rapid Organic Growth
- Driven through:
- technical architecture
- scalable SEO foundations
Stronger Conversion Pathways
- Helping transform:
- product traffic
- into commercial enquiries
- and revenue opportunities
What SlipStream247 Had to Say
“Tom’s contributions made a real difference to our business. He played a key role in getting SlipStream247 off the ground and improving the ATS website.
It was a pleasure working with him, and he consistently brought commitment and a high standard of work to everything he did.”
Lauren Singer
SlipStream247
- Aerospace eCommerce Platform
- 27,000+ SKU Environment
- Technical Materials Supplier
- Aerospace Supply Chain
Large-scale eCommerce environment including aerospace and industrial materials
High-SKU Technical Environment
Aerospace & Industrial Materials
Scalable SEO Frameworks
Structured Product Systems
Need SEO That Scales With Your Catalogue?
Let's build scalable architecture, increase visibility and drive commercial search growth.
- Scalable architecture
- Product visibility
- Commercial search growth
No obligution. Aerospace SEO specialiste.
