ABOUT AEROSPACE SEO
Aerospace SEO Built Around How Technical Buyers Actually Search.
At AerospaceSEO, we help aerospace manufacturers, converters, and material suppliers turn specifications, approvals, and engineering content into qualified search visibility and measurable commercial growth.
- Procurement teams search by spec code and approval. Engineers filter by compliance. Your buyers don't think like general consumers - and your strategy shouldn't either.
10+ Years
Senior SEO experience
4+ Years
Aerospace Converter Market
Spec-Code SEO
& Technical Content Specialist
Industry Experience
Across aerospace supply chains supporting Boeing, Lufthansa, KLM, and SpaceX programs
Specialist Scope & Partnerships
AerospaceSEO focuses exclusively on SEO and digital visibility for aerospace and technical manufacturing businesses.
Where projects extend into supply chain operations, quality systems, or ISO-aligned processes, work is delivered in collaboration with PlainlyOps — an independent operations consultancy with deep experience in regulated manufacturing environments.
All operational and supply-chain execution is handled directly by PlainlyOps, ensuring clear accountability and specialist delivery.
About Tom Boyce
I specialise in aerospace and converter-market SEO, helping technical manufacturers, converters, and material suppliers turn complex specifications into measurable search visibility and qualified RFQs.
Based in Bolton, UK — working with aerospace and manufacturing businesses across Europe, North America, and beyond. For the past four years, I’ve worked inside the converter market, supporting companies supplying advanced materials to organisations including Boeing, KLM, Lufthansa, and SpaceX.
That experience allows me to design SEO systems that align with how aerospace organisations actually operate — from engineering-led product structures to procurement-driven search behaviour — rather than how marketing agencies assume they work.
After years working inside the converter market, it became clear that aerospace businesses needed more than SEO — they needed someone who already spoke the language. AerospaceSEO.com launched in early 2026 as the natural next step: a dedicated home for sector-specific search strategy.
Today, I bring together aviation-grade thinking and hands-on SEO execution to help aerospace companies build reliable, scalable search visibility.
Aviation Background
Aviation has shaped how I think, solve problems, and approach every part of my work
Aviation shaped how I analyse problems and design solutions.
From an early interest in how aircraft are built, tested, and certified, I developed a systems-first way of thinking.
Later, through watching detailed accident analysis in Air Crash Investigation, I picked up a disciplined, evidence-led way of thinking about problems — breaking complex issues down, isolating root causes, and validating fixes step by step by asking questions such as:
- What failed?
- Why did it fail?
- Where is the true root cause in the system?
That same discipline now underpins my SEO and CRO work — focusing on clear diagnosis, targeted fixes, and measurable outcomes rather than surface-level optimisation.
Our Mission
To give aerospace and converter-market businesses a measurable technical advantage in search. I translate complex specifications — MIL, AMS, BMS, NSN, OEM approvals — into structured search systems that drive real engineering-grade demand and RFQs.
Our Vision
I focus on becoming a trusted specialist in aerospace SEO and spec-code search optimisation, helping suppliers earn visibility through accuracy, authority, and the strength of their technical data.
I work comfortably within aerospace specifications, ISO 9001/AS9100 environments, and the realities of technical marketing for engineering-driven businesses.
Alongside hands-on experience, I’ve completed marketing-focused training in ISO9001 and AS9100 supply-chain systems, giving me a practical understanding of how quality, traceability, and compliance shape aerospace search, data structures, and supplier visibility.
Now working at the intersection of aerospace, advanced manufacturing, and technical SEO —using my experience to help specification-driven businesses compete in search environments designed for engineers, not marketers.
AS9100D Qualified
ISO 9001:2015 Qualified
Intro to 9001 Completed
Credentials & Experience
What Working Together Looks Like
Most of my work starts with a focused review of how your site currently presents its products, specifications, and approvals.
From there, I focus on:
- Identifying where visibility is being lost across specifications and materials
- Spotting structural issues that limit RFQs and technical trust
- Prioritising fixes that make the site clearer for engineers, buyers, and auditors
There’s no long-term commitment upfront — just a practical first step to determine whether there’s a good fit.