This Cookie Policy explains how Oaktree Associates Ltd trading as AerospaceSEO (“AerospaceSEO”, “we”, “our”, or “us”) uses cookies and similar technologies on:

AerospaceSEO.com

This policy should be read alongside our Privacy Policy.

1. Who We Are

AerospaceSEO is a specialist B2B SEO and CRO consultancy focused on:

• Aerospace
• Aviation
• MRO
• Technical manufacturing
• Industrial converters
• Engineering-led businesses

For the purposes of UK data protection law, Oaktree Associates Ltd trading as AerospaceSEO acts as the data controller for personal information collected through this website.

Contact:

• Email: tom@aerospaceseo.com
• Website: aerospaceseo.com

2. What Are Cookies?

Cookies are small text files placed on your device when you visit a website.

They help websites:

• Function properly
• Improve security
• Remember preferences
• Measure website performance
• Understand visitor behaviour
• Improve user experience
• Support analytics and conversion tracking

Cookies can be:

The UK Information Commissioner’s Office (ICO) states that PECR applies to cookies and similar technologies that store or access information on a user’s device.

3. How AerospaceSEO Uses Cookies

We use cookies and similar technologies to:

• Operate the website securely
• Protect forms and prevent spam
• Monitor website performance
• Improve page usability and conversion paths
• Understand how visitors use the website
• Measure service-page engagement
• Analyse enquiry journeys
• Improve technical SEO and user experience
• Support embedded content such as videos or scheduling tools

We do not sell personal data.

We do not use invasive advertising networks.

We do not knowingly collect sensitive personal data through cookies.

4. Legal Basis for Cookie Use

Under UK GDPR and PECR, different cookies rely on different legal bases.

Non-essential cookies are only activated after valid consent has been provided.

5. Categories of Cookies We Use

5.1 Essential Cookies

These cookies are necessary for the website to function properly.

They may support:

• Security
• Form handling
• Spam prevention
• Cookie consent preferences
• Session management
• WordPress functionality
• Website stability

Without these cookies, parts of the website may not work correctly.

These cookies do not normally require consent under PECR because they are strictly necessary.

5.2 Analytics Cookies

Analytics cookies help us understand how visitors use AerospaceSEO.com.

This may include:

• Which pages are visited
• Which services attract engagement
• Time spent on pages
• Navigation paths
• Device and browser information
• Approximate geographic region
• Referral traffic sources
• Conversion journeys

We may use tools such as:

• Google Analytics
• Google Tag Manager
• Google Search Console
• Microsoft Clarity
• Looker Studio reporting integrations

These cookies are only used after consent where required.

5.3 Performance & UX Cookies

These technologies help us improve usability and website performance.

They may help identify:

• Slow-loading pages
• Navigation issues
• Mobile usability problems
• Form friction
• Scroll behaviour
• User interaction patterns
• Technical SEO problems

For example, heatmap or session-analysis tools may help us improve page layouts and enquiry journeys.

5.4 Marketing & Conversion Cookies

We may use limited marketing or attribution cookies to understand whether website visits lead to enquiries or consultations.

This may include measuring:

• CTA clicks
• Form submissions
• Campaign performance
• Referral channels
• Landing-page effectiveness

AerospaceSEO does not currently operate intrusive third-party advertising networks.

If remarketing or paid advertising technologies are introduced in future, this policy will be updated.

5.5 Embedded Content Cookies

Some pages may contain embedded third-party content.

Examples include:

• YouTube videos
• Vimeo videos
• LinkedIn posts
• Scheduling tools
• Maps
• Dashboards
• Podcasts
• Social embeds

These providers may set their own cookies and tracking technologies.

We do not control third-party cookies directly.

You should review the privacy and cookie policies of those providers separately.

6. Similar Technologies

In addition to cookies, we may use similar technologies including:

• Tracking pixels
• Tags
• Scripts
• Local storage
• Session storage
• Heatmaps
• Analytics identifiers
• Consent-management tools

UK cookie rules can also apply to these technologies where they access or store information on your device.

7. Cookie Inventory

Below is a representative overview of cookies and technologies that may be used on AerospaceSEO.com.

Actual cookies may vary depending on active plugins, embedded content, consent choices, and website functionality.

This table may change as the website evolves.

8. Consent Management

AerospaceSEO uses a cookie consent mechanism to help users manage preferences.

Users may be able to:

• Accept all cookies
• Reject non-essential cookies
• Manage cookie categories
• Withdraw consent later

Non-essential cookies should not load before consent has been provided.

We aim to ensure that rejecting cookies is as easy as accepting them.

The ICO expects consent mechanisms to provide genuine user choice and transparency.

9. Managing Cookies

You can control cookies in several ways.

Through Our Cookie Banner

Where available, you can:

• Accept cookies
• Reject non-essential cookies
• Change preferences later

Through Your Browser

Most browsers allow you to:

• Block cookies
• Delete cookies
• Restrict third-party cookies
• Clear browsing data
• Set site-specific permissions

Browser settings are usually located under:

• Privacy
• Security
• Site settings
• Cookies

Blocking certain cookies may affect website functionality.

10. International Data Transfers

Some third-party providers may process data outside the United Kingdom.

Where this occurs, providers are expected to implement appropriate safeguards, such as:

• UK adequacy regulations
• Standard Contractual Clauses (SCCs)
• Equivalent lawful transfer mechanisms

11. Data Protection & Security

Reasonable technical and organisational measures are used to help protect website and analytics data from:

• Unauthorised access
• Misuse
• Disclosure
• Loss
• Security threats

This website uses SSL encryption and reputable hosting infrastructure.

However, no internet transmission or storage system can ever be guaranteed 100% secure.

12. Why AerospaceSEO Uses Analytics

AerospaceSEO operates in highly technical B2B industries.

Analytics help us improve:

• Technical content clarity
• Navigation structure
• Conversion paths
• SEO performance
• Mobile usability
• Internal linking
• Lead quality
• User experience

The goal is simple:

Better structure. Better usability. Better enquiries.

13. Updates to This Cookie Policy

We may update this Cookie Policy periodically.

This may happen if:

• Website technologies change
• New plugins or tools are added
• Legal requirements change
• Analytics or marketing systems evolve
• Embedded services change

The latest version will always appear on this page.

14. Your Rights

Depending on applicable law, you may have rights relating to your personal data, including:

• Access requests
• Correction requests
• Erasure requests
• Restriction requests
• Objection requests
• Withdrawal of consent

For privacy-related enquiries:

tom@aerospaceseo.com