CASE STUDY
Advanced Technology Supply, Inc.
Aerospace SEO Growth for an AS9100 Aerospace Converter
[+180% INCREASE IN QUALIFIED AEROSPACE ENQUIRIES]
Expanding aerospace market visibility through spec-driven SEO,
technical authority bullding, and conversion-focused user journeys.
+180%
Qualified Aerospace Enquines
(12-Month Period)
6x
Organic Traffic Growth
Higher
RFQ & Buyer Quality
AS9100
Aligned Aerospace Environment
- Measured using GA4, Google Search Console, enquiry quality analysis, and commercial lead tracking.
INDUSTRY
Aerospace Materials & Conversion
BUSINESS TYPE
AS9100-Certified Converter & Distributor
CORE FOCUS
Aerospace SEO • CRO • Spec Visibility
PRIMARY OBJECTIVE
Increase qualified aerospace visibility & inbound demand
MAIN RESULT
Significant growth in qualified aerospace enquiries
ENVIRONMENT
Aerospace OEM & regulated supply-chain workflow
The Opportunity
1. Untapped Search Demand
Thousands of spec-driven searches exist across specifications, approvals, materials, applications and OEM requirements – much of it underserved and underutilised.
2. Authority Communication Gap
Strong AS9100 capability was not fully communicated online. Opportunities existed to strengthen trust through clearer positioning. content depth, and a more procurement-focused UX.
3. Technical Search Opportunity
Buyers search using technical terminology. Opportunities across AMS, MIL, material, approval and long-tail technical queries were not fully captured.
4. Structure & Navigation Opportunity
The site could better reflect how engineers and procurement teams research suppliers – with improved categories, spec pathways. internal linking and intent alignment.
5. Market Share Opportunity
The business had the capability to compete more aggressively in niche and increase qualified visibility and conversion pathways.
Aerospace MRO SEO Use Cases
1. Website Restructure Around Buyer Intent
[Restructured the website around specifications, materials, approvals, applications and technical search behaviour to match how aerospace buyers research.]
2. High-Intent Aerospace Keyword Strategy
(Targeted high-intent aerospace terms aligned to procurement workflows, engineering searches, OEM supply chains and specification-driven queries.]
3. Enhanced Information Architecture
[Improved internal linking and product categorisation to increase discoverability, crawl depth, technical navigation and specification relationships.]
4. CRO & UX Optimisation
(Applied CRO and UX principles to reduce friction and improve buyer confidence across the enquiry journey — clarity, authority, trust and RFQ conversion.)
5. Scalable SEO Systems & Technical Authority
[Introduced scalable SEO systems supporting structured indexing, technical authority, long-tail visibility and engineering-grade content depth.)
The Opportunity
+180% Increase in Qualified Aerospace Enquiries
- More enquiries from procurement teams
- Engineers & buyers
- OEM-linked orgs
- Less irrelevant traffic
- Stronger commercial intent
6x Organic Traffic Growth
- Specification visibility
- Long-tail aerospace searches
- Technical buyer intent
- Structured product discovery
Improved RFQ Quality
- More relevant enquiries
- Stronger buyer intent
- Higher-value opportunities
- Better-qualified aerospace demand
Stronger Authority Positioning
- AS9100 environment
- Aerospace expertise
- Technical capability
- Procurement alignment
- Trust & credibility online
Expanded Search Visibility
- Aerospace spec searches
- Approval-focused searches
- Engineering terminology
- Technical material queries
- Long-tail procurement intent
Work carried out inside an AS9100-certified aerospace converter environment, supporting structured product data and SEO systems linked to major aerospace programme supply chains.
AS9100 Certified
Aerospace Converter Environment
OEM Supply Chains
Spec-Driven SEO
Procurement-Focused
What ATS Had to Say
“Tom understood our business far beyond ‘SEO. He helped restructure large, complex product catalogues and align them with how aerospace and industrial buyers actually search – by spec, material and approval.
His work improved visibility and supported more qualified RFQs coming into the business.”
Tim Dunn
Operations Manager - Advanced Technology Supply, Inc. AS9100-Certified Aerospace Supplier
- AS9100-Certified
- Aerospace Converter
- Spec-Driven Visibility
- Technical Authority
- OEM & Supply Chain Aligned
Ready to Improve Your Aerospace Search Performance?
Let’s identify where visibility is being lost across your specifications, approvals, and technical content — and unlock qualified enquiries.
- Spec-Driven SEO
- Technical Authority
- Buyer-Focused CRO
No obligation. Aerospace specialists only. Direct founder access.